Mechanical Specifications

Ad Sizes


Spread 16.5″ X 10.875″
Full Page (no bleed) 7.375″ X 9.875″
Full Page (bleed) 8.375″ x 10.875″
Trim to: 8.125″ x 10.625″
Live area: 7.375″ X 9.875″
2/3 Vertical 4.765″ X 9.875″
1/2 Page Vertical 4.765″ X 7.375″
1/2 Page Horizontal
7.375″ X 4.765″


1/3 Page Square 4.765″ X 4.78″
1/3 Page Vertical 2.283″ X 9.875″
1/4 Page Vertical 3.5″ X 4.765″
1/4 Page Horizontal 4.765″ X 3.75″
Business Card Horizontal 4.765″ X 2.375″
Business Card Vertical 2.375″ X 4.765″

Ad Sizes

All Advertisements must be submitted camera-ready.

Final Trim Size: 8.125” X 10.625”
Binding: Saddle Stitched
Paper Stock: 70 lb. gloss text
Line Screen: 175

Preferred File Format: Press optimized, Acrobat PDF/X-1a compliant files are the preferred format for final artwork.

Graphics: Images must be 300ppi or greater and saved in a TIFF format.

Digital Advertising

Audio must be provided in MP3 audio format.
Video must be provided in FLV video format.

*Blow-in Card 4.765” x 3.75”
*Belly Band 8.125” x 3.0”
Margin Advertisements (measured in pixels) must be provided as JPG, PNG or SWF:

            Wide Skyscraper 160 x 600
            Skyscraper 120 x 600
            Horizontal 728 x 90

Toolbar Sponsorship 100 x 35

*Both Belly bands & Blow-In cards must be provided as PDFs. The PDF must be two-sided. The advertiser can create a second, different page or repeat the initial page. 

Feature Stories

All feature stories must conform to AP style. All images must be 300 dpi at print size.

Word Counts (these are approximate estimates):

  • 1-page profile: 600-750 words
  • 2-page feature: 1000-1200 words
  • 4-page feature: 1800-1900 words
  • 4-page cover: 1500-1600 words
  • 6-page feature: 2600-2800 words

Article Submissions

All articles must conform to AP style. Our editorial staff and proofreader will make changes to ensure the consistency of the publication.

Submissions Must Include:

  • 100-word biography
  • 300 dpi head shot of author (at print size). Please make sure there is room for another head above and to the left and right of the author.
  • The article in a word document. Standard size is 800 words.
  • Signed Editorial Release
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