Page 5 - Steve Bergerson

Pickerill & Bergerson
will be intelligently led by John Pickerill, with whom I have collaborated for 15 great years.”
Pickerill was an advertising account executive at Carmichael Lynch and Bergerson’s client when they met nearly 20 years ago. While working through legal issues surrounding a Super Bowl ad with Bergerson, Pickerill made the decision to pursue a law degree.
“I remember working with a client on a Super Bowl ad that was going to air during the game,” said Pickerill. “We had created a tie-in with my client, and were planning a sweepstakes, all of which added up to a potential legal nightmare. We had to deal with in-house attorneys for our agency’s holding company who tried to kill the campaign altogether. I called Steve for his opinion and he explained how we could modify the ad so it would be both effective and legal, which ultimately saved my job, the agency’s account and headaches for theclient.WorkingwithSteveallowedmetoseethatnot allattorneysarethesameandpracticingadvertisinglaw was exactly what I wanted to do.”
“I used to get a call from John about every two months or so for help relating to his clients’ ads,” recalled Bergerson. “So when I didn’t hear from him for a while I didn’t think much about it. One day, John called and we got together to catch up, and he told me that he was pursuing a law degree and that I had a lot to do with that.
“I went straight to the hiring committee and told them that I had found the perfect fit for the future of our ad law practice,” Bergerson continued. “I always thought it imperative that we find someone who understood the people, businesses and industry we represent. With his previous ad agency experience and law degree, John had the perfect background to help serve our clients and began preparing to assume eventual responsibility for all of them.
“He is more than ready and able to do just that. I’m very excited for him, the firm and our clients,” Bergerson continued. “His modest, unassuming personality puts clients and colleagues alike at ease –
October 2014 Attorney at Law Magazine® Twin Cities | 19