Page 2 - Nicole Knox

Attorney of the Month
One of the most effective and most powerful communication tools of the 21st century, social media, is generally not being put to full ad-
vantage by most attorneys, according to Nicole Knox, Dallas-based solo practitioner.
“Many attorneys are hesitant to use social me- dia because they are scared of it. In my first few years as an attorney, I fell into that trap myself. But, then I began using social media so that I could understand how to use it in litigation and quickly realized the importance of using it inside and outside a courtroom. Social media allowed me to develop a unique specialized knowledge among my peers and to employ effective mar- keting tools to build my practice.”
Knox says that most people do not realize the full scope and power of the Internet’s reach, not- ing that approximately 90 percent of all Ameri- cans use the Internet and more than 70 percent of those are on Facebook.
Her interest in social media was piqued a cou-
Nicole Knox
21st
entury awyer
16 | www.AttorneyAtLawMagazine.com
By Dan Baldwin
Ken Hatley Photography
Ken Hatley Photography